Marketing Strategy is a dynamic area of study. Unpredictable forces in the social, political, legal and economic systems create ongoing challenges for today’s marketing managers. Marketers must focus on market opportunities while being sensitive to issues of quality, ethics and technology. This course is designed to fully integrate the impact of the forces of the business environment in a comprehensive framework that includes traditional marketing concepts as well as marketing strategies that emerge over time. The students of this course will learn the fundamentals of developing and implementing marketing strategies.