Dec 04, 2020  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog [ARCHIVED CATALOG]

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SPM 403 - Sports Marketing


(3 Credits)

This course will help students apply the fundamental principles and practices of marketing to sports and leisure management. Students will learn to utilize the theoretical and practical application of marketing to professional and collegiate sports and the leisure industry. Students will explore the unique aspects of sports marketing compared to traditional marketing and there will be an overview of how to market sports and how sports can be utilized to market other products.



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