Nov 12, 2018  
2018-2019 Academic Catalog 
    
2018-2019 Academic Catalog
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MKT 653 - Advanced Consumer Behavior


(3 Credits)

This course examines consumer evaluation of purchasing alternatives and decision making and the marketing organization’s role in influencing those decisions. Further, students will explore contemporary customer-centered marketing approaches directed at building consumer loyalty. An organization-wide perspective will lead students to recognize internal as well as external organizational issues that ultimately impact consumer decision making.



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