Skip to Navigation
    Goldey-Beacom College
   
 
  Sep 19, 2017
 
 
    
2017-2018 Academic Catalog

Business Administration, Marketing Management Concentration, M.B.A.


The concentration in Marketing Management emphasizes organization, planning, evaluation, and control of all aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student will become familiar with the assembly of marketing data, analysis, and the application of quantitative models.

Program Goals:


Upon successful completion of the Master of Business Administration degree, students will:

  • demonstrate an understanding of the concepts, terminology, and approaches in the major areas of management and related decision-making technologies.
  • develop knowledge of the terminology and concepts used in marketing and to apply these concepts effectively in understanding the complexities of decision-making in today’s competitive marketing environment.
  • demonstrate mastery of advanced knowledge in corporate financial management topics including capital budgeting, cost of capital & capital structures, financial analysis, time value of money & valuation methodologies.
  • demonstrate knowledge and skills required to obtain employment in their field.
  • develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics.

Curriculum


The MBA Program with a Concentration in Marketing Management consists of:

MBA Core Competency Courses (6 Credits)


* Students with proven knowledge will take elective courses.

MBA Core Courses (21 Credits)


* Students with an undergraduate degree in accounting should take ACC 645 .

Marketing Concentration Courses (6 Credits)


Elective Courses (3 Credits)


Choose among the electives offered (an additional course in marketing or management is recommended).

Total: 36 credits