BUS 765 - Advanced Quantitative Methods in Research

(3 Credits)

This course explores advanced concepts and topics in quantitative research methods. Students will learn to analyze business situations, to confirm the correct quantitative methods of analysis, to apply those methods to effectively calculate output, analyze the results created, and devise business recommendations based on these results. Topics include analysis of variance and the design of experiments, multivariate regression, confirmatory factor analysis and logistic regression. Students will learn to identify and address problems in real-world data sets.

Prerequisite(s): MKT 767