MGT 320 - Entrepreneurship and Business Innovation

(3 Credits)

This course examines the role of effective business practices in terms of business innovation and entrepreneurial activities. Successful new ventures, as well as seasoned organizations, invest in, harness and nurture their capabilities with a profit and market driven methodology. They then execute effective innovation processes resulting in new business policies, market approaches and processes, leading to new products and new and innovative venture strategies. Topics covered will include product, service and operational innovation, new product development, and organizational structural issues leading to effective and dynamic design models that are effective in a post brick and mortar business and market environment.