MKT 496 - Marketing Capstone Internship II

3 Credits

This course provides another opportunity for students to prepare their knowledge of business practices and be ready for industry experience. In particular, students assess their aptitude and skillsets for careers, explore various internship options, and improve their ability to communicate, deliver, and present themselves professionally in workplaces. In addition, students spend time mapping out the types of experiences or opportunities they want to pursue and be prepared for graduation.

The course consists of an academic component, which includes a series of progress reports designed to state their professional marketing experience and how that experience relates to their current GBC Marketing curriculum. Also, students complete a final report at the end of the semester. Instruction will be given for creating this report, which will be used to guide and evaluate success. In addition to the academic component, an experiential component includes professional marketing experience and self-reflection on “having/doing” this experience. Students will be representing GBC in the community. Therefore, while in the field, all GBC rules and policies will apply in addition to the specific intern policy guidelines. In particular, students assess their aptitude and skillsets for careers, explore various internship options, and improve their ability to communicate, deliver, and present themselves professionally in workplaces. In addition, students spend time mapping out the types of experiences or opportunities they want to pursue and be prepared for graduation.

The Capstone Internship II can be arranged through the participating faculty or can also be arranged independently by the student (with approval by faculty and co-monitoring of the project by our GBC faculty).

Prerequisite(s): C- or higher grade in MKT-495 and Junior or Senior standing.