MKT 310 - Digital Marketing Analytics/Experimentation

(3 Credits)

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you’ll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition.

Prerequisite(s):

MAT 136 - Precalculus
MKT 115 - Intro to Digital Marketing
MKT 205 - Marketing Management