MKT 482 - Growth Marketing/Multi-Channel Digital Marketing Capstone

(3 Credits)

In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you’ll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you’ll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels.

Prerequisite(s):

MKT 320 - Social Media & Brand Awareness
MKT 335 - Lifecycle & Email Marketing