MKT 320 - Social Media & Brand Awareness

(3 Credits)

The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that.

(Note: This course is offered through the College’s Rize Education consortium partnership. More information about the College’s Consoritum Policy is located in the Catalog under Academic Policies | Consortium Agreement Policy).

Prerequisite(s):

MKT 115 - Intro to Digital Marketing
MKT 205 - Marketing Management