MKT 335 - Lifecycle & Email Marketing

(3 Credits)

Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage.

(Note: This course is offered through the College’s Rize Education consortium partnership. More information about the College’s Consoritum Policy is located in the Catalog under Academic Policies | Consortium Agreement Policy).

Prerequisite(s):

ENG 130 - Critical Writing
MKT 115 - Intro to Digital Marketing
MKT 205 - Marketing Management