MKT 305 - Marketing Management

(3 Credits)

This course is designed to present the terminology, concepts, basic problems and practices of the marketing environment to students taking their first marketing course. Moreover, this course introduces students to marketing strategy and the principles governing it. It encompasses the major factors involved in the marketing process and an examination of micro and macro environmental forces affecting this process, exploring it from the marketing strategy viewpoint. Since marketing is a very dynamic subject, this course requires the constant addition of information on current and new marketing strategies. Thus it is a survey course with a very strong focus on the principles of marketing and their application and analysis.

Prerequisite(s): ECO 202, PSY 160 , SOC 161 , ENG 176 . It is recommended that Management and Marketing Management majors earn a grade of 70% or higher for successful completion of the course.