MKT 626 - International Marketing

(3 Credits)

The course is a systematic treatment of marketing on a global scale. It is advanced and managerially oriented, with an overall objective of developing analytical and decision-making skills in international marketing. The course examines specific issues involved in entering overseas markets and in conducting marketing operations on an international as opposed to a “domestic” scale. Attention is focused on cultural similarities and differences and the variability of the marketing environment around the world; the basics of international trade and economics; and managing the major elements of the international marketing process.

Prerequisite(s): MKT 615 or equivalent.