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Dec 04, 2024
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2020-2021 Academic Catalog [ARCHIVED CATALOG]
Business Administration, Marketing Management Concentration, B.S./M.B.A.
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 Return to: Undergraduate Programs
The Marketing Management concentration offers business administration majors the opportunity to gain the knowledge and expertise necessary to manage the flow, promotion, and distribution of goods and services in a variety of business settings. The aim of the concentration is to integrate concrete market planning strategies with practical sales and marketing skills. The five course concentration requirement allows students to develop expertise in the areas of market research, sales and distribution management, advertising, and international marketing. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business administration concentration, this curriculum prepares students to assume careers in professional sales and marketing.
Graduates with a Business Administration degree may take advantage of the College’s Five Year Bachelor/Master Program, and complete their MBA with just one additional year of full time study. Generous scholarship supports students wishing to undertake this challenge.
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Program Goals:
Upon successful completion of the Bachelor of Science in Business Administration degree, students will:
- demonstrate an ability to conduct relevant research in their field of business and/or their concentration.
- exhibit mastery of basic business knowledge, concepts, and terminology in the specific areas of marketing, management, accounting, and finance.
- demonstrate knowledge and skills required to obtain employment in their field.
- develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics.
Sample sequence of courses:
Fall Semester (15 Credits)
Spring Semester (15 Credits)
Fall Semester (15 Credits)
Spring Semester (15 Credits)
Fall Semester (15 Credits)
Spring Semester (15 Credits)
Fall Semester (15 Credits)
Spring Semester (15 Credits)
Summer Session (6 Credits)
Fall Semester (9 Credits)
Spring Seminar (3 Credits)
- Graduate Elective (3 Credits)
Spring Semester (6 Credits)
Summer Session (6 Credits)
*Students with an undergraduate degree in accounting should take ACC 645 .
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Return to: Undergraduate Programs
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