The Graduate Certificate in Marketing emphasizes organization, planning, evaluation, and control of essential aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student will become familiar with the assembly of marketing data, analysis, and the application of quantitative models.
Students must have already completed a bachelor’s degree from a regionally accredited college or university, and submit additional documents to fulfill the graduate admissions requirements.
To earn conferral of the Marketing Certificate, students must earn a minimum of a 3.0 cumulative GPA and satisfy all course requirements.