Business Administration, Marketing Management Concentration, B.S. (120 Credits)

The Marketing Management concentration offers business administration majors the opportunity to gain the knowledge and expertise necessary to manage the flow, promotion, and distribution of goods and services in a variety of business settings. The aim of the concentration is to integrate concrete market planning strategies with practical sales and marketing skills. The five course concentration requirement allows students to develop expertise in the areas of market research, sales and distribution management, advertising, and international marketing. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business administration concentration, this curriculum prepares students to assume careers in professional sales and marketing.

Graduates with a Business Administration degree may take advantage of the College’s Five Year Bachelor/Master Program, and complete their MBA with just one additional year of full time study. 

Program Goals:

Upon successful completion of the Bachelor of Science in Business Administration degree, students will:

• demonstrate an ability to conduct relevant research in their field of business and/or their concentration.
• exhibit mastery of basic business knowledge, concepts, and terminology in the specific areas of marketing, management, accounting, and finance.
• demonstrate knowledge and skills required to obtain employment in their field.
• develop the skills necessary to succeed in their fields including leadership abilities and a heightened sense of social responsibility and ethics.