Marketing Management Minor

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(This minor is not available to Business Administration majors, regardless of concentration)

Curriculum (15 Credits)

MKT 352 - Consumer Behavior (3 Credits)
MKT 386 - International Marketing (3 Credits)
MKT 461 - Promotion Management (3 Credits)
MKT 474 - Sales and Sales Force Management (3 Credits)

Note:

The student may take some of these courses toward the initial degree either as requirements or electives. However, the student must take a minimum of 3 courses above and beyond the first degree requirements to earn a minor.