Business Administration, Business Analytics Concentration, B.S. (120 Credits)

The Bachelor of Science in Business Administration with a Concentration in Business Analytics is designed to provide the student with foundational skills in organizing, managing, and interpreting data to enhance the decision-making process. The student will use current analytical tools and techniques. Computer programming and software application skills will be developed, and an applications-oriented senior project enables students to learn how to communicate meaningful insights from data to key decision makers.

Program Goals:

Upon successful completion of the Bachelor of Science in Business Administration, students will:

• demonstrate an ability to conduct relevant research in their field of business and/or their concentration
• exhibit mastery of basic business knowledge, concepts, and terminology in the specific areas of marketing, management, accounting, and finance
• demonstrate knowledge and skills required to obtain employment in their field
• develop the skills necessary to succeed in their fields including leadership abilities and a heightened sense of social responsibility and ethics.