Marketing Certificate

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Program Description:

The Graduate Certificate in Marketing emphasizes organization, planning, evaluation, and control of essential aspects of the firm’s marketing activities. The student is exposed to new product development, management of advertising, distribution, and sales administration. In addition, the student will become familiar with the assembly of marketing data, analysis, and the application of quantitative models.

Conferral Requirements:

To earn conferral of this certificate, students must earn a minimum of a 3.0 cumulative GPA and satisfy all course requirements.

Curriculum (9 Credits):

MKT 615 - Marketing Strategies (3 Credits)
Select two of the following:
MKT 626 - International Marketing (3 Credits)
MKT 627 - Current Topics in Marketing (3 Credits)
MKT 640 - Customer Data Analytics (3 Credits)
MKT 641 - Advanced Customer Data Analytics (3 Credits)
MKT 650 - Digital Marketing (3 Credits)
MKT 652 - Consumer Behavior (3 Credits)
MKT 701 - Video Communication in Business (3 Credits)