Business Administration, Marketing Management Concentration, B.S.

The Marketing Management concentration offers business administration majors the opportunity to gain the knowledge and expertise necessary to manage the flow, promotion, and distribution of goods and services in a variety of business settings. The aim of the concentration is to integrate concrete market planning strategies with practical sales and marketing skills. The five course concentration requirement allows students to develop expertise in the areas of market research, sales and distribution management, advertising, and international marketing. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business administration concentration, this curriculum prepares students to assume careers in professional sales and marketing.