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    Goldey-Beacom College
   
 
  Oct 18, 2017
 
 
    
2017-2018 Academic Catalog
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MKT 627 - Current Topics in Marketing


(3 Credits)

The marketing environment is changing fast. These new marketing changes signify a brand new world of proliferating opportunities and proliferating threats. Technological advances are a double-edged sword. They create opportunities and they destroy opportunities. Savvy companies recognize that a major revolution is taking place in markets and marketing. This course will cover current-event articles, case exercises, marketing Internet resources/helpful sites, and videos to illustrate how current developments in marketing and marketing concepts affect the real business world. The course will also show how the World Wide Web and E-Commerce are dramatically altering the marketing landscape. At the same time, this course continues to build on fundamental principles of marketing.

Prerequisite(s): MKT 615  or equivalent.



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