The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Goldey-Beacom College
  Feb 23, 2018
2017-2018 Academic Catalog
[Add to Portfolio]

MKT 627 - Current Topics in Marketing

(3 Credits)

The marketing environment is changing fast. These new marketing changes signify a brand new world of proliferating opportunities and proliferating threats. Technological advances are a double-edged sword. They create opportunities and they destroy opportunities. Savvy companies recognize that a major revolution is taking place in markets and marketing. This course will cover current-event articles, case exercises, marketing Internet resources/helpful sites, and videos to illustrate how current developments in marketing and marketing concepts affect the real business world. The course will also show how the World Wide Web and E-Commerce are dramatically altering the marketing landscape. At the same time, this course continues to build on fundamental principles of marketing.

Prerequisite(s): MKT 615  or equivalent.

[Add to Portfolio]