BUS 770 - Applied Qualitative Methods in Research

(3 Credits)

This course is designed to prepare students to perform effective qualitative data analysis in business research. Students will learn to differentiate which business problems are best served by utilizing the qualitative approach, effectively gather data through such methods as interviewing, learning to record the information gleaned and create codebooks, and analyzing the results of this approach to use in making business decisions. Students will refine the skills and principles of qualitative data analysis through a hands-on approach.

Prerequisite(s): BUS 765