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Dec 11, 2024
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MKT 652 - Consumer Behavior (3 Credits)
Consumer Behavior is designed to introduce the fundamentals of consumer behavior and its importance in the marketing profession. The primary learning objectives are:
- To acquaint the student with the changes and challenges in consumer behavior, including the research process.
- To explore the study of consumer psychology that informs consumption-related behavior.
- To identify the role of social and cultural dimensions on consumer behavior.
- To examine the model of consumer-decision making in such a way as to apply the concepts of consumer behavior in a practical manner.
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