Mar 28, 2024  
2020-2021 Academic Catalog V3 
    
2020-2021 Academic Catalog V3 [ARCHIVED CATALOG]

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MKT 653 - Advanced Consumer Behavior


(3 Credits)

This course examines consumer evaluation of purchasing alternatives and decision making and the marketing organization’s role in influencing those decisions. Further, students will explore contemporary customer-centered marketing approaches directed at building consumer loyalty. An organization-wide perspective will lead students to recognize internal as well as external organizational issues that ultimately impact consumer decision making.



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