MKT 767 - Marketing Management, Research, and Analysis

(3 Credits)

This course will provide students with the opportunity to view the marketing process holistically and use research and analysis to effectively maximize impact. Students will estimate viable marketing segments, select target markets, create positioning statements, research differentiation strategies and design price, promotion, and placement choices. This is done by constructing programs based on consumer behavior theory. Students will be using sampling, qualitative research design, survey construction and analysis, and appraising results of analysis to maximize results in organizations.

Prerequisite(s): MGT 781