MKT 115 - Intro to Digital Marketing

(3 Credits)

Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns.

(Note: This course is offered through the College’s Rize Education consortium partnership. More information about the College’s Consoritum Policy is located in the Catalog under Academic Policies | Consortium Agreement Policy).