MKT 461 - Promotion Management

(3 Credits)

The study of an integrated program of advertising, personal selling, public relations and sales promotion designed to present a company and its targeted consumers. An effective promotion strategy designates the role of communications in achieving an organization’s marketing objectives, and students will analyze successful strategies and create promotional plans adhering to the framework studied in this course.

Prerequisite(s): MGT 303 , MKT 305