The Bachelor of Science in Digital Marketing is designed to provide the student with foundation skills in business with a focus on marketing. The goal of the program is to combine traditional approaches to market planning strategies with 21st century digital marketing and data analytics. Students will develop expertise in the areas of market research, sales and distribution management, advertising, international marketing, analytics, and digital marketing. When combined with the communications, quantitative, and interpersonal skills developed in the liberal arts and business courses, this curriculum prepares students to assume a wide range of careers in marketing and business.
(Note: Some course requirements in this program were built in collaboration with Rize Education who consulted with multiple Fortune 500 companies and successful startups to identify, build and incorporate vital in-demand skills into the curriculum. More information about the College’s Consortium Partnership can be found in Academic Policies | Consortium Agreement Policy).
Program Goals
Upon successful completion of the Bachelor of Science in Digital Marketing, students will:
- demonstrate an ability to conduct relevant research in their field of marketing
- exhibit mastery of basic business knowledge, concepts, and terminology in the specific areas of marketing, management, accounting, and finance.
- demonstrate knowledge and skills required to obtain employment in their field.
- develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics.
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