MKT 701 - Video Communication in Business

(3 Credits)

This course provides an introduction to the study and practice of Internet video communication such as YouTube primarily from a business marketing perspective. Using a rhetorical and case studies approach, the course closely examines such factors as audience, market, and purpose as the foundations for effective video communication on the Internet. The course includes hands-on computer-lab work using video equipment, software tools, and Internet platforms. Students work together to produce short videos that are designed to achieve a specific business objective.