Apr 15, 2024  
2023-2024 Academic Catalog 
2023-2024 Academic Catalog [ARCHIVED CATALOG]

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MKT 652 - Consumer Behavior

(3 Credits)

Consumer Behavior is designed to introduce the fundamentals of consumer behavior and its importance in the marketing profession. The primary learning objectives are:

  1. To acquaint the student with the changes and challenges in consumer behavior, including the research process.
  2. To explore the study of consumer psychology that informs consumption-related behavior.
  3. To identify the role of social and cultural dimensions on consumer behavior.
  4. To examine the model of consumer-decision making in such a way as to apply the concepts of consumer behavior in a practical manner.

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