MKT 410 - Digital Marketing Analytics

3 Credits

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. This course will teach you how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

Prerequisite(s):

MAT 136 - Precalculus
MKT 205 - Marketing Management
One of the following courses: