MKT 245 - Going Viral & Growth Hacking

(3 Credits)

“Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You’ll also discuss the ethics of going viral and handling negative publicity.

(Note: This course is offered through the College’s Rize Education consortium partnership. More information about the College’s Consoritum Policy is located in the Catalog under Academic Policies | Consortium Agreement Policy).

Prerequisite(s): MKT 115 - Intro to Digital Marketing