The Esports and Gaming Administration concentration of Business Administration is designed to provide students with a strong business foundation in management, marketing, economics and finance/accounting. In addition, industry leaders at Capcom, Riot, and other esports adjacent companies were consulted in the creation of the courses that comprise the Esports & Gaming Administration concentration to result in graduates who are significantly more employable within the games industry.
Two other industry leaders were heavily involved in the creation of the Esports & Gaming Administration concentration courses:
Unity - Unity is the world’s most-used game engine. It powers 50% of Mobile games and 60% of Augmented-Reality and Virtual Reality content. The Unity engine is intended to be readily accessible, low-cost, and powerful. The Introduction to Games Course was developed using materials provided by Unity.
IGDA - The IGDA (International Game Developers Association) is a nonprofit professional association whose stated mission is to “support and empower game developers around the world in achieving fulfilling and sustainable careers.” The Esports & Gaming Major was developed with significant input from the IGDA’s Game Education Chair, Suzanne Freyjadis, and conforms to the IGDA 2020 curriculum framework as closely as possible.
Program Goals
Upon successful completion of the Bachelor of Science in Business Administration, students will:
- demonstrate an ability to conduct relevant research in their field of business and/or their concentration
- exhibit mastery of basic business knowledge, concepts, and terminology in the specific areas of marketing, management, accounting, and finance
- demonstrate knowledge and skills required to obtain employment in their field
- develop the skills necessary to succeed in their fields including leadership abilities and a heightened sense of social responsibility and ethics.
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