ELC 390 - Marketing Concepts of Electronic Commerce

(3 Credits)

As marketers on the Internet face a new business environment, marketing is changing to accommodate the technological and societal developments of this arena. This course studies the features of this environment as a medium for doing business. Using marketing principles as a means for analyzing this medium, consumer behavior, relationship marketing, channel development, price determination, branding, and market research are investigated as elements of new e-commerce strategies.

Prerequisite(s): MKT 305