Jun 05, 2026

2015-2016 Academic Catalog

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2015-2016 Academic Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Management Concentration, B.S./M.B.A.

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Program Goals:

Upon successful completion of the Bachelor of Science in Business Administration degree, students will:

demonstrate an ability to conduct relevant research in their field of business and/or their concentration.
exhibit mastery of basic business knowledge, concepts, and terminology in the specific areas of marketing, management, accounting, and finance.
demonstrate knowledge and skills required to obtain employment in their field.
develop the skills necessary to continued success in their fields including leadership abilities and a heightened sense of social responsibility and ethics.

Sample sequence of courses:

Freshman Year

Fall Semester (15 Credits)

MAT 111 - College Algebra (3 Credits)
OR
110-299 - GE Elective (3 Credits)
ENG 175 - Critical Writing I (3 Credits)
ITG 148 - Desktop Applications - MS Word (3 Credits)
OR
110-299 - GE Elective (3 Credits)
HUM 103 - Humanities I: Our Cultural Heritage (3 Credits)
PSY 160 - Introduction to Psychology (3 Credits)

Spring Semester (15 Credits)

ENG 176 - Critical Writing II (3 Credits)
ITG 149 - Desktop Applications - MS Excel (3 Credits)
OR
110-299 - GE Elective (3 Credits)
HUM 104 - Humanities II: Roots of the Modern World (3 Credits)
SOC 161 - Introduction to Sociology (3 Credits)
MAT 136 - Precalculus (3 Credits)

Sophmore Year

Fall Semester (15 Credits)

ACC 206 - Accounting Principles I (3 Credits)
MAT 298 - Calculus I (3 Credits)
MAT 234 - Finite Mathematics (3 Credits)
ECO 200 - Microeconomics (3 Credits)
110-299 - GE Elective (3 Credits)

Spring Semester (15 Credits)

ACC 207 - Accounting Principles II (3 Credits)
MAT 299 - Calculus II (3 Credits)
ECO 201 - Macroeconomics (3 Credits)
110-299 - GE Elective (3 Credits)
110-299 - GE Elective (3 Credits)

Junior Year

Fall Semester (15 Credits)

STA 326 - Applied Business Statistics (3 Credits)
ITG 325 - Database Applications with MS Access (3 Credits)
MGT 303 - Management and Organizational Behavior (3 Credits)
MKT 305 - Marketing Management (3 Credits)
ENG 485 - Presentation and Debate I (3 Credits)

Spring Semester (15 Credits)

MGT 428 - Human Resource Management (3 Credits)
FIN 333 - Financial Management (3 Credits)
MKT 386 - International Marketing (3 Credits)
SOC 345 - Social Science Research (3 Credits)
ENG 486 - Presentation and Debate II (3 Credits)

Senior Year

Fall Semester (15 Credits)

LAW 431 - Business Law I (3 Credits)
MKT 615 - Marketing Strategies (3 Credits)
MGT 481 - Operations Management (3 Credits)
OR
MGT 468 - Talent Acquisition and Management (3 Credits)
MKT 461 - Promotion Management (3 Credits)
ENG 465 - Research Writing I (3 Credits)

Spring Semester (15 Credits)

LAW 432 - Business Law II (3 Credits)
MGT 492 - Business Policy and Strategy (3 Credits)
MGT 610 - Contemporary Management Theory (3 Credits)
ENG 466 - Research Writing II (3 Credits)
MKT 474 - Sales and Sales Force Management (3 Credits)

Graduate Year

Summer Semester (6 Credits)

MKT 627 - Current Topics in Marketing (3 Credits)
MKT 626 - International Marketing (3 Credits)

Fall Semester (9 Credits)

MGT 650 - Strategic Human Resource Management (3 Credits)
ECO 642 - Managerial Economics (3 Credits)
Graduate Elective (3 Credits)

Winter Semester (3 Credits)

Graduate Elective (3 Credits)

Spring Semester (6 Credits)

MGT 700 - Business Ethics and Social Responsibility (3 Credits)
FIN 623 - Corporate Finance (3 Credits)

Summer Semester (6 Credits)

*Students with an undergraduate degree in accounting should take ACC 645 .

ACC 644 - Financial Reporting and Analysis (3 Credits)
OR
ACC 645 - Managerial Accounting (3 Credits) *
MGT 695 - Seminar in Strategic Management (3 Credits)

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